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Is there a limit to the number of product designs, styles, packs etc., that can be tested?

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Is there a limit to the number of product designs, styles, packs etc., that can be tested?

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For most practical purposes,there is no real limit to the number of variables that can be tested. We have tested over 400 variables in our biggest test. For brand names we regularly test 15 names, pack designs / executions 20+, and special offers/ gift ideas and incentives, 50/60.

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