Is there a huge difference between designing concessions strategies for a tennis tournament versus a baseball game?
In tennis, there’s incredible dwell time and a more upscale demographic. Baseball is also a great food sport, because most people are not going to sit glued to their seats — particularly in new ballparks like Citi Field, where you can see the field from anywhere on the concourse. But tennis takes the circulation that we have in baseball to a whole other level, where people will sit out an entire match and take two hours to have a proper meal. Then they’ll go back and watch more tennis. Q: Should concessions operations be set up to take full financial advantage of such captive audiences? A: It takes a lot of energy, effort and expense to deliver food in that environment. It’s very complicated. So I don’t have any issues with people feeling they need to see some return on that investment. But there’s a difference between making a profit and profiteering. For too many years, public opinion about food at sporting events was that it was expensive and it wasn’t very good. That never seemed r
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