Is There a Formula For Writing Autoresponder Emails?
People often ask me if I follow a certain formula when writing email copy for my clients. For clients who want a set number of plain text autoresponder emails for a series, I follow a certain structure most of the time: * Begin with a story or interesting description and make the first paragraph very short, if possible. * The email should have a setting – a time and a place. For example, “The other day I was sitting in Starbucks…” * Include three links in the body of the email. * Precede each link with a question or at least a short sentence. * Include a P.S. that mentions one bonus or benefit that wasn’t mentioned in the body and also include a link to the website in the P.S. *The word length is usually 300-500 words. For websites where the emails are an ongoing thing (i.e. broadcast messages), and not limited to a series, I don’t follow a set structure because my focus is on building a rapport, not on pitching something every single time. Sometimes the broadcast emails are very sho
