Is there a different rate of return for remit envelopes listing gift options in ascending or descending order?
Mal answers: I don’t have a clue. My colleagues and I have tested ascending vs. descending gifts strings in donor appeals and have found a slight tendency for descending strings to encourage larger gifts. However, we’ve never done so on remittance envelopes, which are often used more widely than simply in communications with existing donors. In any case, I don’t think the effect would be very great.
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