Is there a difference between the Mancow persona on the air, and Erich Muller off the air?
M: Mancow and Erich are always doing battle. It’s like Superman III. It’s like Spider-Man 3 that’s coming out. It’s like every third movie in a series has people fighting themselves. I’m the father and husband vs. the person that has to spend a great deal of time working on the radio show. Mancow is the real me, but the heightened version of me. I’m really not quite as brave in real life. C: Tell me about the reaction of your fans when you went off the air in Chicago. M: Listen, the fact is my final ratings book was up 40 percent. Now, the old station[‘s ratings are] down 97 percent. People in sales over there … listen, someone from Budweiser sent me out some internal documents, which basically said that the morning show is what’s called “added value.” That’s like, [advertising] on the internet, or a mention at a concert. Our ratings are huge. With me, there’s a 6th sense, a gut feeling that I get when a show is hitting. If you put me in any show in any station and within 5 minutes I
