Is there a difference between Fairtrade and fair trade?
A. Yes. “Fairtrade”, written as one word with a capital “F”, is used on products which have met international standards of Fairtrade and carry the FAIRTRADE Mark. It is also used for campaigns to raise awareness of the FAIRTRADE Mark, such as the Fairtrade Diocese and Fairtrade Town campaigns. “Fair trade”, written as two words, is a broader concept. It refers to the wider campaign to make international trade rules fairer for poor countries. It is also used to describe “fairly traded” products for which international Fairtrade standards have not yet been agreed, eg handicrafts. Q. Is Fairtrade a brand? A. No, Fairtrade is not a brand. The FAIRTRADE Mark is registered trademark which is awarded to individual products, not companies, which meet internationally agreed standards of Fairtrade. Some companies, such as Nestl, have a few products which meet Fairtrade requirements. Others have a range of Fairtrade products, eg Clipper tea. A few, such as Cafdirect, are exclusively Fairtrade and
