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Is there a concrete reason why Henkel started with the Henkel Innovation Trophy in 2006?

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Is there a concrete reason why Henkel started with the Henkel Innovation Trophy in 2006?

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Yes, as Prof. Dr. Ulrich Lehner, Chairman of the Management Board of Henkel KGaA, internally announced 2006 to be the “Year of Innovation” – and the Henkel Innovation Trophy perfectly fits this motto. The concept behind the project is to enrich the product development process with external ideas from independent inventors. Besides this, the goal of Henkel Innovation Trophy itself is to increase the speed of launching innovations to the market (by 2008, Henkel wants to be generating around one third of its sales through new products).

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