Is there a change in consumer buying patterns that has catalyzed the growth?
PH: Consumers today have money to spend and to spend it wisely. Expectations for quality are on rise. Demand is now for fashion that returns value for money and yet is novel. Today, consumers are extremely well informed of the market and can’t be mislead. A client is now willing to pay a price for the product if it is accompanied by great services both pre and post sale. Kimaya responded to this need and has developed a great retail format for its clients. Today, the brand boasts of a strong designer label collection of over 150 designers from all over the world giving its patrons not just a plethora of the best fashion all under one roof but also exceptional customer service. TK: In the past one decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off. Do you think the designers have a strong contribution to this growth? PH: Fashion designers have contributed substantially to the spread of fashion as a driving force, both among Indian consumers an
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