Is there a 4C label on coffee packs?
No, the 4C Association does not use a product label. A product label or seal usually serves as a guarantee for a certain set of criteria towards consumers. Coffee in a labelled package communicates that it has been produced to meet certain standards, using certification to ensure the correctness of this claim. Label-based initiatives have their coffee and farms “certified”. They ensure that all the coffee in the pack meets the criteria the label stands for. 4C as a baseline standard is different. Its main concept is the improvement process. That is why the 4C Association works with independent third-party verifiers to make sure that its members have implemented mechanisms to both measure their improvement process and to assure that they meet a baseline level of sustainability. On coffee packs, consumers might read that the roaster supports the 4C sustainability approach (see below).
