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Is the Yellow Page and White Page book a profitable revenue source for the telephone company?

April 26, 2017book COMPANY page profitable revenue source telephone Yellow

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Is the Yellow Page and White Page book a profitable revenue source for the telephone company?

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Yes. The industry bases its ad cost on the number of books printed and delivered. A full page colored ad in the St. Louis, Missouri market cost $3,982 per month. A company will pay over $47,000 for an ad that is printed one time in a telephone book. The ad is static and cannot be changed to reflect the current conditions of that company or the industry it is marketing.