Is The Worlds Greatest Salesman A Waiter?
By Claude Whitacre Years ago, I went into an expensive restaurant with a group. The waiter asked us for our order. I don’t remember what the order was for, but I do remember this; The waiter gave a funny look & said “The Cod isn’t very fresh today, may I recommend the Scrod?” or words to that effect. As he went around the table, he either complimented us on our choice or made a small suggestion on our selection. We were listening to his every word. Watching this artist work was interesting enough to keep me from talking much. I know the Cod was fresh. Other people were eating it. But this is what our waiter did: 1) He recommended a dish slightly LESS expensive than the one ordered. This proved to the group that he was looking out for our best interests. This also let him TAKE CONTROL of our group. 2) The next recommendations & the recommendations for wine & dessert, were NOT less expensive. 3) Because he had “Taken care” of us, the group felt an obligation to leave a BIG tip. 4) Whenev
