Is the website only aimed at individual consumers?
No, we also want to deal with privately-owned restaurants, especially for those outside Tokyo where the distribution system is not so good. Often, they cannot get authentic products, so they either have to use something that is not Italian. What feedback did you get at the launch event? Many people told me they are looking for quality and freshness. A lot of Japanese people go to Italy and experience regional cuisine there. Then they come back to Japan and are disappointed that they can’t get that same taste here. Or they bring back food but the taste is different from what they buy in supermarkets here. Japanese consumers have detailed knowledge and are very sophisticated about Italian products. They are so eager to master information about certain products, and one of the attractions of the website is that we can provide that information, whether it is about how ham is produced, or a specific area of Italy. Are you planning an English version of the website? Yes, we hope to have it u
