Is the trench coat history lesson presented on the site necessary?
Hoff: What it does for me is it firmly ingrains the fact that Burberry is the owner of the trench coat. They’ve put their stamp on it, and they own the space. Harvey: It just gives them the authority in this area. Is allowing people to submit their own photos a good idea? Verreos: I like that idea, because there is a little bit of elitism to Burberry, but at the same time the quote, unquote “everyday folk” can be part of the Burberry lifestyle. Is the music necessary? Verreos: I’m not a fan of the music, but that’s just my own taste. And you can turn it off. Nick, you teach at The Fashion Institute of Design and Merchandising. Do you think this site will stoke interest in Burberry among your students? Verreos: Oh, definitely. This generation is very visual, and it’s like, ‘If you don’t get me in two minutes, I’m done.’ So I think that by overloading the site in such an organized way, by having all those photos right there, it just hits you. It’s a great way to reach out to the younger
