Is the startup segment a subset of small business?
The analytical geek in me doesn’t think so. The “startup” classification is based on the notion of time (i.e. you recently “started”) whereas the “small business” classification is based on the notion of size. But, the practical side of me thinks of one as being essentially a subset of the other. So, technically, like most other startups, my company is a small business. If Not Small Business, What Else? So, why do some of us sub-consciously resist the “small business” label? I think it has to do with the word small. Not that there’s anything wrong with being small. It’s just that I want to be big. But, try as I might, I can’t really come up with a better label for this market segment than “small business.” Other variations I’ve come up with like “nimble business” and “growing business” are either platitudinal, inaccurate, or both. I’m becoming increasingly convinced that “small business” is not so bad. It’s accurate, it’s simple and best of all, it’s descriptive. Small Business Is A Bi
