Is the squip real?
No. You might be thinking of the “Squip? Google It” campaign. When BMC came out, we ran a fairly insane publicity campaign where we invented a whole universe of websites that made it seem as if the squip were real. The websites, which included squippersagainstsquips.com and iwanttobecool.com, were coupled with “Squip? Google It” stickers that we gave away. Readers put these stickers up and took pictures of them. The squip campaign ran into some problems: • people criticized us for exploiting kids, because in many cases the people signing up for squips on websites thought they were real • managing the “Squip? Google It” t-shirts and stickers and the large amount of email proved very difficult • we didn’t really understand the government COPPA laws when we launched, and so we misstepped, missing the chance to get thousands of people on board with the campaign because we couldn’t legally ask for their email addresses • I got very depressed (this was the summer before I went into the hospi
