Is the skaying babies video a commercial for Evian water?
Of course, the babies weren’t real and only CGI. It also got the news buzzing. Either way, the Evian roller babies commercial is a YouTube sensation. Already, millions of people have watched the video. In fact, in the past week alone, the video has been watched 3.8 million times on YouTube. The ad features babies on roller skates dancing and doing stunts. The babies do backflips, jumps and walk on their hands. The background music is Sugarhill Gang’s Rapper’s Delight. The goal: To show people how Evian affects on the body. Evian claims its water “supports the body’s youth.” Evian’s worldwide brand director told the Telegraph that the commercials were meant to sell consumers “a dream.” “Consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign,” Michael Aidan, Evian’s worldwide brand director, told the paper.
The Story Behind the Skating Babies According to a Pew survey, more than one out of five adult Americans still don’t use the internet. What are they missing? Well, as CBS News correspondent Mark Phillips reports, they’re missing the skating babies. It’s a simple formula. Take babies. Put ’em on skates. Add music. Watch the internet hits take off. The latest viral ad sensation has become the talk of the water cooler crowd, which is just as well as it’s for a French bottled water company. Over six million hits since its release last weekend – almost three million in the U.S. alone. It’s rolling toward rarified territory, the 20 million-plus hits that only the lucky few viral ads get to. But in the viral ad business, you’ve got to be good to be lucky. The babies could barely walk, let alone skate. They were placed in front of green screens and Ludo Fealy of the Motion Picture Company and his team in London did the rest, turning the baby-auditioners into roller-dancers. “They would have ro
The Story Behind the Skating Babies According to a Pew survey, more than one out of five adult Americans still don’t use the internet. What are they missing? Well, as CBS News correspondent Mark Phillips reports, they’re missing the skating babies. It’s a simple formula. Take babies. Put ’em on skates. Add music. Watch the internet hits take off. The latest viral ad sensation has become the talk of the water cooler crowd, which is just as well as it’s for a French bottled water company. Over six million hits since its release last weekend – almost three million in the U.S. alone. It’s rolling toward rarified territory, the 20 million-plus hits that only the lucky few viral ads get to. But in the viral ad business, you’ve got to be good to be lucky. The babies could barely walk, let alone skate. They were placed in front of green screens and Ludo Fealy of the Motion Picture Company and his team in London did the rest, turning the baby-auditioners into roller-dancers. “They would have ro
The whole CGI-enabled “babies talking and/or acting like adults” thing kinda creeps me out, and this ad for Evian, in which babies are doing rollerskate stunts and breakdancing to “Rapper’s Delight,” is no exception. That said, it’s pretty seamless, definitely hilarious (love the cocky “What?” stance at 0:43), and a marked improvement on the ho-hum synchronized swimming Evian ad from a couple months ago. Plus, they toss in a few giggles, coos, and toddles to help cute it up a bit. Definitely a clever way to hammer home Evian’s “Live Young” slogan and help bring a hip-hop coolness to a brand that could still benefit from anything that helps shed its lingering Yuppie-Water stigma. Sources: http://popwatch.ew.com/popwatch/2009/07/babies-on-skates-evian-commercial-.
Of course, the babies weren’t real and only CGI. It also got the news buzzing. Either way, the Evian roller babies commercial is a YouTube sensation. Already, millions of people have watched the video. In fact, in the past week alone, the video has been watched 3.8 million times on YouTube. The ad features babies on roller skates dancing and doing stunts. The babies do backflips, jumps and walk on their hands. The background music is Sugarhill Gang’s Rapper’s Delight. The goal: To show people how Evian affects on the body. Evian claims its water “supports the body’s youth.” Evian’s worldwide brand director told the Telegraph that the commercials were meant to sell consumers “a dream.” “Consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign,” Michael Aidan, Evian’s worldwide brand director, told the paper. The commercial closes with the Evian logo and the tagline “Live Young.” Sources:
