Is the Registration of the Trade Name Sufficient for Protection?
Some people believe that it is sufficient to register their business and its trade name at the business registry to protect their business. They believe that this name would also be automatically protected as a trademark. In fact, this belief is a common misconception. Therefore, it is important to understand the difference between trade names and trademarks. A trade name is the full name of your business, “Safeer International Limited” and it identifies your company. It often ends with Ltd, Inc. or other similar abbreviations that denote the legal character of the Company. A trademark, however, is the sign that distinguishes the product(s) of your company. Companies may use a specific trademark to identify all of their products, a particular range of products or one specific type of product. Some companies may also use their trade names or a part of it, as a trademark and should, in this case, register it as a trademark.
