Is the PTC involved with the Family Friendly Programming Forum?
The Family Friendly Programming Forum is not a PTC venture. It is an organization of corporations who belong to the Association of National Advertisers (ANA). Its members are corporations who, according to their mission statement, are concerned about promoting family-friendly programming. (You can read their roster and mission statement at the ANA website) As such, we’ve applauded them publicly, and work with them when possible. There is a natural tension between these corporations’ stated desire for more family-friendly shows and their interest in getting their message out to the public via advertising on television, the most popular form of entertainment, regardless of its program content. This means that Forum members will sometimes advertise on offensive or non-family-friendly shows, even during prime time. The PTC tries to minimize this by monitoring shows that don’t square with the FFPF mission, and presenting information to forum members who advertise on those shows. How can I c
