Is the psychology of money accepted as something useful by the mainstream?
There is a vast-and growing-body of research on the psychological roots of attitudes and behavior in regard to money. To take a recent example: “Behavioral Economics” has attracted a lot of notice this year. As reported in the New York Times, “Behavioral economics had finally arrived: a discipline that for a half-century had built its theories on the rigid assumption that people acted with rational, unemotional self-interest had formally recognized that human beings had another, feisty, side to them.” (February 11, 2001, “Following the Money, but Also the Mind,” a story by Louis Uchitelle on the front page of the Business and Money section); that same Sunday, the New York Times Magazine featured an article on the dean of behavioral economics.