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Is the probability sample of the panel adjusted to avoid sampling biases that are disproportionate?

April 26, 2017Adjusted avoid biases disproportionate panel probability sample Sampling

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Is the probability sample of the panel adjusted to avoid sampling biases that are disproportionate?

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Yes. For example if our clients ask us to target a representative sample of the U.S. online population, Qualtrics will weigh our e-mail invitations in order to receive a balanced inbound sample frame. All balancing we do is based on U.S. 2000 Census data.