Is the plastic currently used to form Lego the same as it was 20 years ago?
The plastic is almost the exact same plastic used 20 years ago. Slight changes to the mix have occurred, but the quality has remained the same. Design • How much the tooling costs are? Who makes them? The price of a single mold is very high. Most of them are made in Germany. • How much is Lego considering the Adult fans vs the children when designing sets? When we design sets, we take both children and adults into consideration. Children are our primary audience, especially as it relates to the core play theme sets; however, much of what appeals to children in today’s Lego sets has strong appeal among adult fans as well. With Lego Star Wars, adults are equally considered. In designing any set, it’s about the balance between the building experience and the play experience. We do also leverage our direct to consumer channels to provide ultimate collectors sets, special exclusives, sculptures and models that are designed with skilled builders and adult fans in mind. We sometimes even invi
