Is the Merger of Yahoo Personals and Match.com a good thing for Online Dating?
There are a couple ways to look at this to try to determine the long-term effects. The fact that Yahoo and Match.com have joined forces means that Match.com has almost doubled in size overnight. With the influx of new members from Yahoo’s Personals service, there are plenty of fresh faces now at Match. Online daters will now only need to join Match.com for access to over 9 million single men and women. Consolidation in this respect is a good thing, but there could be some long-term negatives for the online dating community. Read on to see what the negative effects of the merger between Match and Yahoo Personals could be. Could there be any Negative Effects from the Consolidation of Match.com and Yahoo! Personals? As Match.com continues to grow and either merge with, or acquire, its competitors, this means less competition in the online dating space. When there is less competition it is usually the consumer who suffers. Let’s look at a simple example of an immediate effect of this merge
