Is the local Chamber of Commerce membership important?
Simple answer: Yes. But if you think a Chamber of Commerce (CoC) membership is going to bring the kind of work you’re looking for, you may be disappointed. Yes, I always advocate joining the CoC — it’s a valuable local resource that does indeed put you into networking with other local businesses. Many benefits come from this. However, in my experience an occasional referral is about all you can really count on, aside from regular networking events where you ‘work’ the crowd. After all — consider that the other businesses have purchased the membership for the same reason.
