Is the KWG a good place for my business to advertise? Will I get my moneys worth?
Contextual advertising is when ads are delivered based on the content of a web page that’s being viewed, usually in an automated or semi-automated manner. What the KWG does is broaden this concept with a web site environment that is focused only on limited themes. This way each page in the website is dealing with a related subject, theme or category but only in the narrow fields of knives, swords or cutlery. Advertisers may have concerns about whether ads will convert well that are displayed on our network. Think about whom is coming to our site called the Knife Web Guide. Some consumers may be in search mode, such as when they read an article about a particular topic and then see a paid listing that seems to offer an answer to that topic. However, others may be in “browse mode”, where they check out a paid listing more out of curiosity rather than to fulfill a particular desire. Will browsers convert as well as searchers? There is a big opportunity in advertising with KWG. Give us a t
Contextual advertising is when ads are delivered based on the content of a web page that’s being viewed, usually in an automated or semi-automated manner. What the KWG does is broaden this concept with a web site environment that is focused only on limited themes. This way each page in the website is dealing with a related subject, theme or category but only in the narrow fields of knives, swords or cutlery. Advertisers may have concerns about whether ads will convert well that are displayed on our network. Think about whom is coming to our site called the Knife Web Guide. Some consumers may be in search mode, such as when they read an article about a particular topic and then see a paid listing that seems to offer an answer to that topic. However, others may be in “browse mode”, where they check out a paid listing more out of curiosity rather than to fulfill a particular desire. Will browsers convert as well as searchers? There is a big opportunity in advertising with KWG. Give us a t
