Is the Internet Replacing Brick-And-Mortar?
The Internet would seem to be a fruitful market for retailers to penetrate, and yet some companies have been slow to embrace the Web. One reason for this slow uptake, particularly in the luxury sector, may be that the emotional connection between a customer and a product can be difficult to capture with the click of a mouse. Can retailers replicate the atmosphere and service customers experience in-store on the Internet? How will luxury goods and retail companies already competing in the online market combat the economic woes currently plaguing the retail sector? How can a retail firm differentiate itself and drive traffic to its site? Panelists: Ben Fischman, CEO, Rue La La Ben Fischman is the CEO of Retail Convergence Inc a Boston based privately held ecommerce company comprised of SmartBargains.com, a leading online retailer since 1999, and the recently launched RueLaLa.com. Ruelala.com is an invitation-only private sale website that is revolutionizing online shopping by provides co
