Is the Industry Educating Broadcasters About Green ICT Issues and Opportunities?
The television broadcast segment of the telecom industry is at the focus of many Green ICT issues, ranging from the e-waste implications of global analog-to-digital conversions to rapidly evolving technologies for studio lighting. Despite the challenges, there is upside here for media enterprises. How are industry conferences preparing broadcasters and others for the challenges and opportunities of Green ICT? I took a look at broadcast conferences around the world. The annual conference and trade show of the US’s National Association of Broadcasters (NAB), held each spring in Las Vegas, is the world’s largest. The NAB 2010 website’s “Going Green” page details the initiatives to green the event, which “…enabled the NAB Show to divert 100+ tons of post-show waste from landfills in 2009.” The page also contains a link to NAB’s Going Green: A Broadcasters’ Guide to Acting Locally. The publication largely focuses on broadcaster support of community initiatives, along with some general ent
