Is the idea of cleansing the body new?
No, quite the opposite. There are many examples of body cleanse methods used throughout the world from the beginning of recorded time. Fasting, diet and elimination cleanses are mentioned and are still in use in many religions and there are various body cleanse traditions still practiced to good effect both here in the United States and abroad. What is new, however, is the wonderful array of new technology that can only now be applied to the whole body cleanse process, and more importantly, at the cellular level.