Is the holiday brochure Magic of Spain still produced?
Hi there. Magic Of Spain was part of the Magic Travel Group. Thomson Holidays took it over in 1999 but ditched the brand completely in 2005/6 with the last brochure “Magic Of Italy” coming to an end last October claiming it was not profitable. Heres the article from the travel press explaining the decision. Issue 06 July 2006- Travel Weekly. THOMSON is to ditch its loss-making Magic Travel Group programme, dubbing it a “problem child”. Instead it is to launch a Thomson Italy programme, using Magic, Thomson Summersun and A La Carte product with new UK departures, extra hotels in popular resorts, and a beach club hotel in Calabria, also in Thomson’s new family Beach Clubs programme. The group claimed Magic has “just about broken even” and blamed the cost of marketing and acquiring new customers for its axeing of the operator, bought in 1999. The current Magic of Italy brochure, valid until October, will be its last – although the brand will be used alongside ‘character’ properties in the
