Is The Graphic Arts Wire A Substitute For Our Companys Sales Effort?
No. The Graphic Arts Wire is not intended to be a substitute for a well-led direct sales effort. In the highly competitive graphic arts industry, very few jobs will sell themselves without a competent salesperson. The role of marketing should be to create trackable opportunities for your salespeople. If you intend on subscribing to the Graphic Arts Wire to sell a lot of jobs without sales support, you will be sorely disappointed.