Is the globalization that is happening with sneakers making the sneaker culture less exciting?
This is not just limited to sneakers. It can be seen with all luxury brands. The Louis Vuitton Sprouse, for instance. If it were sold only in NY, then people who really want one would have to come all the way to NY to buy it. For sneakers it would be like saying that products thought up and sold in Japan’s ‘NSW STORE,’ would get offers from around the world saying things like, ‘hey, we want to sell this product too.’ But, I feel that to a certain extent this should be restricted, by answering that, ‘This is only for Japan. You should try to design your own products.’ Rather than working to make the company bigger, it would be far more interesting if, for instance, the relationship between Nike Japan and nike France had a bit more rivalry to it. I agree Well, yeah, then it would be sort of like a friendly rivalry with each of them independently making their own things. But then again, bringing out that local flavor is quite difficult. It’s not like just because the shoe is made in Japan