Is the future of the e-learning industry threatened by the downturn in the fortunes of online businesses?
A. I can’t speak for other e-learning vendors but there are a number of key differences between DigitalThink and other Internet related businesses. DigitalThink was founded in 1996 and has a breadth of commercial experience unrivalled by most of the e-commerce start-ups that launched over the last couple of years. Many online businesses focussed on the business to consumer or “e-tail” market. Whilst consumers are able to register for DigitalThink catalogue courses via our web site or reseller network our value proposition is squarely focussed on meeting the needs of major global organisations. Most of the e-commerce start-ups launched over the last couple of years were based on the simple premise of replacing salespeople, catalogues, order forms and stamps with internet technology. The order fulfilment side of the business remained expensive, completely conventional, and often tended to be neglected. E-Learning specialists like DigitalThink have a sales force of dedicated human beings
