Is the final composition totally pre-planned or do some elements change as are work?
Every single artwork is different and they evolve differently. In pre-production I typically research and storyboard to such a degree that I have a solid image I’m working towards producing. Off course, an image will always evolve in postproduction, just as it does on a shoot because it’s a totally organic process. You can see in Macbeth that I have intentionally shot the characters and props on location to cut down on the post-production time and in this case, I’m simply enhancing in Photoshop, rather than manipulating, camping and illustrating. Were NZ Opera a fun client to work with, and did they give you room to create your own vision? NZ Opera selected me to produce their campaigns as an artist (rather than a practitioner) and this involves art directing the campaigns myself. Working on a campaign from conception until birth gives you a certain amount of control as a creative. NZ Opera wanted to produce campaign imagery that would catch the eye of youthful audiences to entice thi
