Is the Equal Housing Opportunity logo required in real estate advertising?
The use of the Equal Housing Opportunity slogan or logo is not mandatory in real estate advertising, but it alerts consumers to the concept of fair housing, shows the broker’s commitment to fair housing and demonstrates the broker’s intent to abide by the fair housing law. The agent may want to check her company’s office policies for guidance. Fair housing compliance also may be demonstrated, for instance, by maintaining and following written fair housing policies, using the Fair Housing Declaration, attending continued education, and displaying equal opportunity and fair housing posters. Equal Opportunity Graphics: www.hud.gov/library/bookshelf11/hudgraphics/fheologo.cfm WRA Fair Housing Declaration: www.wra.org/fhdeclarationlandscape and www.wra.org/fhdeclaration HUD Fair Housing Posters: “We Do Business in Accordance With the Federal Fair Housing Law” English: www.hud.gov/offices/fheo/promotingfh/928-1.pdf Spanish: www.hudclips.org/sub_nonhud/cgi/forms/spanpstr.pdf Free copies may a
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