Is the End to End project a push by Adidas to enter the streetwear market?
Liad: Adidas Originals has been in existence since 2001, it is represented by the Trefoil – the classic three-leafed logo originally introduced in 1972 and represents a fusion of sport authenticity and street style. Adidas Originals are not a sport performance collection, but rather an aspirational fashion label that extends our unique sport heritage to a higher level. Format: To what degree do the Adidas sneakers capture the meaning of end to end? Liad: In graffiti term, end to end refers to a train car that has been painted from one end to the other. In Adidas and Foot Locker terms, end to end refers to an innovative project merging graffiti and design. Format: The Stan Smith, Centennial and Pro Lawn models were used for the End to End project, why specifically those models? Liad: The models that were chosen were selected by the artist. We gave them a framework of what type of shoes are currently working in the market, but Adidas allowed them the freedom to select the ones they wante
