Is the direct mail industry doing anything to mitigate the environmental concerns?
Critelli: Very much so. There’s lots of activity with organizations such as the Forest Stewardship Council. Players like Time Warner, which are big purchasers of paper, will only acquire paper from forests that are certified to be using the best practices from an environmental impact. The U.S. Postal Service also has a program in New York City that it hopes to roll out more broadly. If you have a P.O. box, the post office is providing a recycle bin so that you can dispose of mail before you leave. About 35.8 percent of mail gets recycled. There’s no reason why it shouldn’t be as high as newspaper recycling, which is around 77 percent. Craven: Now, after asserting that junk mail is not an environmental issue, Critelli tells us that junk mail is an environmental issue and they’re doing everything they can to work on it. OK. Got it. If you haven’t already signed the petition to form a Do Not Mail Registry in the U.S., click here. Do Not Mail and ForestEthics media requests should be direc
