Is the database permission-based?
A. E-mail addresses should never be guessed or deduced. Your vendor might not be able to reveal every source of the data, but it should be able to confirm that every e-mail address has opted in to third-party e-mail messages. Q. Are you CAN-SPAM compliant? A. Breaking the law generally is a bad way to kick off a fundraising campaign! Congress passed the CAN-SPAM Act of 2003 to protect consumer e-mail rights. Make sure your vendor complies! Q. Do you send a welcome message or just add the data to my file and ship it back to me? A. If anyone offers to slap some e-mail addresses onto your file and then hand them back to you … run like the wind! A welcome message protects your server score with the ISPs and ensures that you only add valid, permission-based e-mail addresses to your file. Plus, no one wants to pay for bad e-mail addresses. Q. What is your typical match rate? A. This will help you set realistic expectations and strategies for your campaign. It also is an opportunity to find o
