Is the data warehousing and business intelligence market still expanding despite todays economic conditions?
We are living in a world where people need to know instantly what’s happening. Couple that with the need for organizational leaders to quickly get access to information to make better business decisions, and you have a growing market opportunity. Analysts are saying that business intelligence is one of the fastest growing segments of the data management market. That’s because more and more applications and services — particularly customer-facing services — are going online and being accessed via the Web. With this, volume grows exponentially and there is an automatic recording of all kinds of information. Metrics are being collected showing what people click on, where they come from, what they do, etc. So now you have massive amounts of data that you didn’t have before. To interpret it, you need dedicated solutions to find the regularities and irregularities in customer behavior to correlate trends. Q: Gartner has said that improved business intelligence is a number one CIO prerogative
