Is the current pick-up in the FMCG sector sustainable?
Yes, very much. The rural economy is doing very well. The sector has become more price-competitive and more innovative. Overall, there is a clear acceleration in the market. How do you view the introduction of VAT? VAT is a very good reform process and is very beneficial for the growth of the FMCG sector, particularly for Godrej Consumer Products. It is expected to add a lot of value. However, it will make it difficult for people in businesses that evade sales tax, particularly, small, fly-by-night manufacturers and traders. Going ahead, what are your plans for Godrej Agrovet and Godrej Properties? I would say that these two companies will be the fastest growing businesses in our group. They will leverage the strong growth of the economy and the huge potential in their respective sectors. Retailing with a rural flavour what we call rutailing will be a thrust area. We think the rural economy is doing very well with government and private sector investment. This will create a platform fo
