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Is the Contact Centre Industry the same thing as Telemarketing?

April 26, 2017Centre contact Industry telemarketing thing

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Is the Contact Centre Industry the same thing as Telemarketing?

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Contact Centres and Telemarketing are not synonymous. Contact Centres may be any size, inbound, outbound, or blended, in-house, 3rd party, specific to one company, or networked globally. They span all labour market sectors- manufacturing, financial services, healthcare, education, Government, transportation, utilities, telecommunications, retail/wholesale, and other. Telemarketing is a function or activity that may take place in a contact centre and represents 16 % of the total contact centre activity, in Canada.