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Is the consumer data shared with CPGs for customer acquisition strategies?

April 26, 2017acquisition consumer cpgs customer Data Shared strategies

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Is the consumer data shared with CPGs for customer acquisition strategies?

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ABSOLUTELY. Our privacy policy addresses the desires of consumers for variety and the consumer information needs of brands. Quid pro quo. The brands provide the variety. The consumers provide their demographic and psychographic information to be used solely by the brand. In addition we provide: • Demographic data • Coupon selection. • Category information ALL FREE OF CHARGE But our brand participants are expressly prohibited from re-selling this data. It is for their use and BCN’s exclusively. How does BCN pricing compare to a printed FSI? BCN impressions are FREE, versus a traditional FSI where you must pay in advance for the printing and distribution of your offer. With BCN, CPGs pay only for redeemed coupons, true pay-per-redemption (PPR©). You only pay when a consumer actually prints out their coupon, purchases your product and redeems our coupon at the cash register. Other coupon vendors online are on a pay-per-printout basis. Online redemption runs about 15% versus the current 1.