Is the closure of Modern Bride and Elegant Bride a positive thing for The Knot?
David Liu: This was a bellwether moment. When we started The Knot 13 years ago, Brides and Modern Bride were what we aspired to be. To have one of those titles shut down is good for us from a competitive standpoint. But from an industry standpoint, it creates a lot of anxiety. And that’s bad. So there is some downside. But we’re trying to find some opportunities that may come as a result of the demise of Modern Bride and Elegant Bride. We need to let advertisers know that this is still a very vibrant industry, that the consumer is still getting married. The health of these particular publications is not necessarily a commentary on the state of the weddings industry and the content surrounding it. When a title like Modern Bride gets shut down, it forces us to go out there and calm some nerves. So we’re telling (advertisers) we’re still profitable, we’re generating tons of cash—we have $120 million in cash—you don’t have to worry about us. Earlier this year, you acquired two sites—the Fa
