Is the Canadian and North American marketplace an Eldorado for European food retailers?
The vast North American market place offers a seemingly unlimited array of selling opportunities for European products. There is cultural diversity in these markets, and Americans with European roots form a major part of this diversity. For many Americans, food can be a poignant reminder of their ties to the European continent and a link to their sense of cultural identity. However, not everything crossing the Atlantic is at face value. In Toronto, sensory experts from the 17 European member countries of the European Sensory Network met with their fellow Canadian and Australian partners for a seminar detailing the preferences and complexities of the Canadian and American consumer. Stereotypical conceptions concerning the eating habits of the American consumer (fast foods, foods high in sugar content and saturated with preservatives, as well as continent-wide blandness and uniformity) are an over-simplistic view of a more heterogeneous reality. On the go consumption Still, there is a mu
