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Is the Burgelman, Maidique, and Wheelwright text required or optional?

April 26, 2017maidique text wheelwright

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Is the Burgelman, Maidique, and Wheelwright text required or optional?

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The text is required. At one point, while the course was under development, I considered making it optional (and requiring several non-text books instead). Because of the usefulness of the cases — and the value of the articles — I decided to organize the class around the text.