Is the “brick and mortar” store dying or dead?
On the contrary, a past study showed that 45% of Internet shoppers went to a retail store to make their purchase and only 17% of retail shoppers went to the Internet to make their purchase. 24% of catalog shoppers went to a retail store to make a purchase while 15% of catalog shoppers went to the Internet to purchase. Clearly brick and mortar retail stores maintain the lead. (Source: Multi-Channel Holiday Shopping Study, Double Click) At SALESinAMERICA.COM, we maintain that, for the most part, consumers still like to go and shop, and they like to go “someplace,” a real and tangible place, to do that shopping.
