Is the advertising industry demonic?
RB: We call it that, even while there is that touch of comedy. JW: Is it really comedy? If there is a Satan, for example, what a great tool the advertising industry is. It is used to suck little kids into being materialists, all the while debunking spirituality. RB: The idea of a displacing, hypnotizing presence in your life that controls you addictively is an identified evil for people around the world. The question is, how do we counter it in this society? Humor and music are two ways we’ve discovered. We are always looking for a strong counter-expression. But these advertising and marketing departments have been paying experts in psychology very well for decades to discover the mechanics of our desires. The idea is to find out how corporations can advertise in such a way that we can barely resist their products. JW: So they are manipulating the average American? S: Yes, very much. The remarkable thing is that although people are so sophisticated about it, they are still completely v