Is that the thinking behind the recently-announced Assassin’s Creed mini-movies?
The goal is to not just create a better experience, but make sure we can reach consumers in different ways. They don’t have to experience the Assassin’s Creed IP interactively – there are other ways. At E3 you said that Ubisoft was a believer in ‘confluence’ – the overlap between games and other mediums. Is it fair to say you want the company to be more than ‘just a games publisher’? It’s not that we want to be in too many media – what I want to do is ensure the interactive media continues to grow. And to grow sometimes it’s good to go and take some of the know-how that other industries have. The movie industry is very good at creating characters. So why don’t we use that industry to help create characters that make their way into the game? Why don’t we use the books or comic books to create stories or background to give a better experience in the game? It’s all about improving the user experience. Ubisoft’s games for the Avatar and the Tintin movie are the flipside of that. How do you
