Is that a concept you’ve broached with underwriters?
We haven’t, at this point. First you have to get the channel launched and build some audience. I know from having launched five digital channels at KQED, it takes time, particularly as digital cable is still growing in penetration. But as the digital channels generate audience, letting underwriters know they’re getting more exposure is one of the ways we can address the decline in corporate underwriting for some of the primary series. Will there be additional underwriting revenue that goes to the stations rather than the producers? That’s something we can explore with stations, but not yet. There will be opportunities in the future, particularly for stations to sell adjacency underwriting that’s not embedded in the program. There will also be opportunities for stations to insert local programming. And I think we’ll get into some unique programming on World as we get closer to the elections. In the past, for example, we haven’t had airtime in the NPS for Iowa Public Television coverage
