Is Television Advertising Annoying?
In most countries in the world, broadcast television is available for free to anyone who has a television set. Obviously, nothing is ever really for free. So in return for receiving free entertainment and information over the airwaves, television viewers have to watch television commercials coming from the people who sponsor those programs. Television commercials come in many forms, such as: • the traditional 30-second commercial, with variations such as 5-second, 10-second, 15-second, 45-second, 60-second and so on • public service announcements • 30-minute or longer infomercials touting specific products and services • sponsor logos superimposed artificially on soccer fields or basketball courts • static or rotating billboards in broadcasts of live events • home shopping channels that are commercial in nature all the time • product placements within the television programs, such as the soft drink in the hand of the actor Attitudes towards these television commercials vary. Some of th
