Is Suggested Retail Price Unethical?
It should be emphasized and remembered that genuine sales, ” blow-out, below-cost” occasions are singular exceptions designed to benefit the agenda of the business, not the consumer. Blow-out sales are not the general rule of good everyday marketing. –> Many purported sales are an increased opportunity for less than sterling ethics; they are conducted simply to cut losses on goods that would remain unsold at regular or “Suggested Retail Prices”. Getting rid of unpopular, gone-out-of fashion products or ” the lowering of inventory”is a fine reason to hold a sale. The underlying, and unadvertised reasons for sales may include liability issues, poor quality goods, undesirable models, flood-damaged products, or known manufacturing defects. Caveat emptor -let the buyer beware. Frenzied sales have also been known to offer goods that are priced higher than “suggested retail prices”. Unethical retailers have been known to raise prices specifically for artificial “sales” knowing that harried,
