Is starting a new farmers market feasible?
Determining the feasibility of a new farmers’ market is crucial. Try to thoroughly evaluate the interest among local growers, consumers, local businesses, government agencies and organizations before proceeding to the next step. Evaluate local retail competition and community demographics. To gain input from a wider audience and uncover unforeseen objections or support, place ads in local newspapers or hold public meetings. If time and funding permit, a formal feasibility study can be conducted. Starting a new market is generally justified if you have firm commitments from six growers and you expect to attract at least 100 customers on each market day.
